DTT is a digital agency that offers services like managed hosting, security, management and maintenance. Their solutions are built around developing applications that meet client's needs. DTT stands for Doing Things Together, which is the motto of the company. This challenge is part of the assessment I took to join the company.
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The first step was to identify an example of persona. By answering the 5 Ws the identified personas are women with an age between 18 and 45 who are approaching the third trimester of the pregnancy, and need a correct way of tracking symptoms through all day. Then I took a look at the old application and found these main pain points:
The re-style operation required a new color palette that still calls for a warm welcome to the user. Must be more eye candy than punch, so I thought as reference colors a Peach-like and a White at first. The new color scheme is warmer, cozier and more calming.
The typeface choice fell on Poppins, thanks to its versatility and readibility also on digital devices.
Since also the logo is outdated, I thought it was a good idea to find a new style for it. With an elegant font and a delicate look:
The user stories crafted for this work rotate around 3 main stages identified: working pregnant women, pregnant women using assistive technology annd male partners of pregnant women. Here are the stories:
It surely was a challenging design for me. I had to divide my time in order to fit all the necessary things and don’t exceed, without taking any false step. To me, the best part was the analysis of already existing platforms because it set the correct path for me without misleading too much. It was hard but I would surely do it again.
